Ultimate Guide to Social Media Marketing by Eric Butow

Author:Eric Butow
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2020-08-20T16:00:00+00:00

Chapter 8

Leverage Chatbots and Automation

Chatbots are an extremely effective way for businesses to scale engagement and nurture social communities into real business results, and this chapter provides an outstanding overview.

Let’s look at an example. Becky runs a fun boutique cupcake shop in Cleveland, Ohio. She sells ginormous cupcakes in her downtown location, caters birthday parties, and helps keep Cuyahoga County’s sugar levels at maximum capacity.

Like most bakeries, Becky’s operation is lean. When she’s not running the counter and checking on customers, she’s in the back mixing and baking and icing gigantic baked goods. After hours, she takes care of her books and marketing and vendor relationships.

You know what she doesn’t have time to do? Check Messenger on her phone multiple times a day to answer questions. She knows how important it is to respond to customers and engage with her audience, particularly when they’re asking things like, “How late are you open?” and “How much for a dozen cupcakes?” But realistically, she’s too busy minding the store to be mindful of messages.

Fortunately, she doesn’t have to.

Becky worked with a chatbot consultant to create Bot Becky—a programmed chatbot that will automatically answer many of the common questions and messages on her bakery’s Facebook Page. She can even use the bot to run specials and contests and keep her growing community of fans informed and engaged.

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